Social media has championed many brands, especially at the strongest levels. Brands like CUBA, or Iceberg, have been socially crowned as the strongest nicotine pouch brands. On paper, some of these products show nicotine levels of up to 150mg, but in actuality there are a range of factors that determine how strong pouches feel. The nearest analogy for understanding the strength of some of the brands is to the weather. Sometimes the sun is out, beaming, and a weather report states X temperature. But, there is also a feels like, temperature. This temperature is ascertained by factors like the wind, or humidity. It is similar with pouches. The nicotine level can be X, but factors like the flavor, and pouch composition affect how strong they feel.
You can read more in our detailed nicotine pouch guide.