The United States continues to deal with and epidemic of vaping which has caused many health complications in the form of EVALI. More and more vapers, smokers, and the curious have turned to the domestic brand Zyn as an alternative form of nicotine intake. Zyn enjoyed a monopoly for a considerable number of years before brands like Juice Head, Rogue, and Lucy began to penetrate the market. Despite the latter having some success, Zyn has remained the most prevalent nicotine pouch in the US. However, much of the US has sought stronger brands like Iceberg, CUBA and VELO from overseas, in particular the EU.

In 2025 the FDA approved Zyn as a form of alternative nicotine for smoking. With Zyn taking the much acclaimed status as a smoking replacement product perhaps many would expect sales to skyrocket. While Zyn has certainly achieved the seal of approval from the American government, there is a long way to go for a single brand to achieve mass adoption. The Zyn products are made in no way different to any other corporate or independent nicotine pouch. So, the discrepancy as to whether or not nicotine pouches, on the whole, could be approved as a method to quit smoking remains to be seen.

Nicotine pouches in the US are predominantly lighter in nicotine level than their EU counterparts. And, for some, Zyn does not have the nicotine capacity to replace traditional smoking. The milligrams of nicotine are one factor as to ones success in transitioning, but also the pouch quality and flavor. There are many factors that impact on the total uptake time a nicotine pouch takes to deliver nicotine - a huge contrast to cigarettes that take between 3 - 8 seconds depending on the brand. You can learn loads more about nicotine pouches in our guide. For many heavier smokers, Zyn will struggle to reach the nicotine demands. Consequently, orders still flood in from the United States for EU brands, including the EU versions of Zyn.