Simon Crafts is an author and nicotine pouch specialist focused on snus and modern nicotine pouches. He writes practical guides on how to use snus, choosing the right strength, and understanding the differences between leading brands including Killa, Pablo, Zyn, VELO, and 77. Simon covers topics such as where to buy snus in the UK, how to compare pouch strengths, and how to find options that match different tolerance levels and flavour preferences. His goal is to make nicotine pouch information clear, accurate, and genuinely useful for everyday users.