Buying Snus Online: The Complete Guide

Written by The Simon Crafts 

Published on August 26, 2025

Why buy snus online, rather than head into one of your local stores? There are several advantages to ordering snus online, which is why online retail continues to exist. Buying online opens you up to more brands, products, and discounts than you will find in brick-and-mortar stores. There is a certain level of convenience to grabbing a can on your daily rounds out and about, but foresight can save you a lot of time and money. We will guide you through the differences (and similarities) between snus and nicotine pouches.

Table of Contents 

 

What Exactly is Snus

 

Why Buying Snus Online Makes Sense

 

How to Choose The Right Snus

 

Buying Snus by Brand

 

Buying Tips for Ordering Online

 

Frequently Asked Questions

 

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What Exactly is Snus

 

The market in nicotine pouches is growing so quickly that much of the heritage and knowledge about these products has been diluted. The influx of brands into global markets has been positive for growth, but with it, a lack of education still means uninformed purchases.

 

Traditional snus originates from Sweden and has been available for decades. Most countries have banned the sale of snus within their borders, but some permit consumers to import it from the Nordic countries, provided tobacco taxes are paid. Traditional snus is a tobacco-based pouch that derives its nicotine from the tobacco ingredient. You can read more about snus on our full guide.

 

Nicotine pouches are relatively new and have experienced unprecedented growth in the mid-2020s. These are variants of snus that do not use tobacco but instead use synthetic nicotine. As such, nicotine pouches are extremely popular and more readily available, especially in Western markets. For more information on nicotine pouches, please refer to our comprehensive guide.

 

Are Snus & Nicotine Pouches The Same Thing?

 

Despite the all-important difference in how nicotine is included in both products, snus and nicotine pouches share the same name among most people. Snus is the common name for nicotine pouches, which have been at the centre of most marketing controversies. The promotion of nicotine pouches by retail companies has been consistently scrutinized in the media. Nicotine pouches have taken on the name of snus in most countries because of the popularity of football and the use of snus in football.

 

Snus and nicotine pouches are not the same thing, but they share the same name. That is an unfortunate correlation that has somewhat dampened the reputation of nicotine pouches. However, it is also perhaps the very reason that the rise in nicotine pouch sales has been so swift. Footballers have used traditional snus for a long time before nicotine pouches were introduced to the market. So, the transition from tobacco-based products to synthetic nicotine was easy, due to the accessibility of nicotine pouches in most countries.

 

Why Buying Snus Online Makes Sense

 

Accessibility is a positive and has undoubtedly transformed the purchasing tendencies of consumers. As an online retail store, we can attest to the growth and decline in snus sales since convenience stores began stocking the product. The number of first-time buyers has increased year on year, an observation that outlines the market growth across these periods. We believe that the reasons so many people continue to buy online are:

 

 

Discreetness


 

Buying online offers a level of anonymity, and many of our customers are professional athletes or working professionals. Whether we like to admit it or not, many people prefer not to have their vices exposed. Remember the days when smoking was regular in the street or in restaurants? Things have changed, and there is a social taboo, especially regarding nicotine, that exists. By buying online, customers can avoid the need to have a convenience store clerk direct them to the cigarette section of the store, alerting others to their purchase. To some, it may seem unimportant, but to others, it can have a significant impact on self-esteem.


 

Price


 

Buying online is usually cheaper than buying in-store, regardless of what products you purchase. The same exists in snus. Online retailers do not have the same overheads as brick-and-mortar stores, meaning there is more margin to work with in our products. Naturally, we pass those savings on to our customers, enabling us to offer pricing that benefits your purchasing. Additionally, we have the benefit of purchasing more stock upfront, allowing us to hold a larger quantity of the same products than stores can physically store.


 

Availability


 

One of the most frustrating things for snus users who shop in stores is when the local shop runs out of snus. There is a typical lack of shelf space in most stores, and so the more lines they hold, the less quantity they can house. Online retailers typically operate from large warehouses, ensuring that customers can easily find their products on the floor.


 

Experience


 

The online experience is essential, and one of the reasons so much time and effort is invested in websites. Slick online platforms facilitate seamless transitions between products and effortless basket additions. We work tirelessly to offer a platform that is quick, easy, and user-friendly. The experience of buying a desirable product is exciting, and so we strive to provide as much information as possible within our team.

 

 

How to Choose The Right Snus (or Nicotine Pouch)

 

Choosing the right snus can take some time, especially for new or inexperienced users. With so many brands to choose from, most new users struggle to identify the traits that certain brands possess. The ingredients of pouches are all virtually identical, but different brands have signature attributes that more experienced users are typically familiar with. Whether that is flavour depth, sharpness of kick, nicotine intensity, or just plain old comfort, there is something to learn about every brand. As brands scramble to flood the market with the acclaimed best snus, there are still foundations that a new user should consider.

 

 

By Strengths

 

One of the most common areas of mistakes for new users is not fully understanding what strengths actually mean. MG is the gauge of nicotine strength, and MG/G is the strength of synthetic nicotine used. Therefore, the overall strength could be 66mg, but the pouch strength may be 43mg - the pouch strength is dependent on the quantity of nicotine used in the specific pouch. That may sound like a lot to read, and it may be more confusing than helpful, so let's break it down a bit further.

 

Typical Beginner Strengths

If you are using nicotine for the first time, having never used it before, you should be cautious as to the strength you use. The likelihood is that you will experience some lightheadedness, perhaps nausea, if you choose a strength that is too strong for your tolerance. The exception to the rule is if you are a current or ex-smoker, and your body is somewhat adjusted to using nicotine.

 

Most new snus users will find the sweet spot somewhere between 3mg and 10mg of nicotine. Above that level, the nicotine hit (depending on brand) could be overbearing for some users, making the experience unpleasant.

Mid-Level Strengths

This is where most normal people will find a snus that suits them best. In the category between 10mg and 25mg, is where most brands have a product too. The mid-level strength users are inundated with different products available for them. As much as there is a wealth of different brands at mid-level, there are also typically more flavours too. Smokers and those that vape may find themselves erring on the higher echelons of the mid-level strengths. But more frequent users, and those with a little snus experience will be somewhere in between.

Strong Snus Pouches

Times have changed since nicotine pouches were first introduced to the market. Back then, many brands flexed their proverbial strength muscles by introducing extreme strengths to entice users. Since things have balanced out, strong snus could be calibrated to sit somewhere between 25mg and 50mg. These pouches are an infrequent delicacy for regular users, and a play thing for some people that like a powerful hit. Most users at this strength level tend to buy strong pouches as a night time, or weekend snus.

 

Extreme Strengths

The days of 150mg have all but died out now as the market has balanced and realised common sense. However, you will find the strongest snus in this strength level which typically are classed as anything above 50mg. There are still some brands that have sneakily managed to produce 100mg pouches out of Europe, and they do, from time to time, enter other markets. But, most markets have begun to reject the use of extreme strength snus, much to our delight. Despite a demand for them, there is no reason to include these ridiculous strengths of nicotine into your every day usage.

 

By Flavours

 

One of the most common areas of mistakes for new users is not fully understanding what strengths actually mean. MG is the gauge of nicotine strength, and MG/G is the strength of synthetic nicotine used. Therefore, the overall strength could be 66mg, but the pouch strength may be 43mg - the pouch strength is dependent on the quantity of nicotine used in the specific pouch. That may sound like a lot to read, and it may be more confusing than helpful, so let's break it down a bit further.

 

Candy Flavours

Candy can be nostalgic for some users, especially flavours like Gummy Bears by Iceberg. Paradoxically, candy flavours are part of the frowns directed at the snus industry, as many see the inclusion of such flavours aimed at younger people. Regardless of standpoint, the candy flavours are among the fastest-selling snus pouches in some brands. Typically, these flavours are punchy and add a familiar taste for users. Although it can be difficult to replicate some of our favourite sweets, manufacturers have tried admirably.

 

Check out Candy Snus

 

Drinks Flavours

Some of the drinks' flavour representations are incredible. The 77 Cola & Vanilla, or Lemonade by Killa, are two fantastic examples of accuracy and richness. Drinks flavoured snus sell well, but not all are accurate representations. As a company, we have found some disappointment among customers with some flavours. The drinks' flavours can be excellent, but you should exercise caution, especially with new brands. Sometimes the acidity on the pouches can overwhelm the senses, leading to a confusing taste on the palate. But when they get it right, they get it right, and these pouches stand as a classic for some users buying snus online.

 

View our Drinks Snus

Fruit Flavours

Without a shadow of a doubt, the fruit flavours are one of the most popular snus on any online store. Manufacturers have perfected the art of creating good fruit-flavoured snus, and CUBA Black Cherry is among the best of them. Most users of the CUBA Black Cherry have even managed to overcome the fearsome level of 66mg nicotine to enjoy the snus in all of its splendour. Glitch Kiwi is another up-and-coming snus that has sold well and maintained positive feedback. All the brands compete for fruit popularity, with many duplicating flavors and challenging one another. Some flavours are nuanced in presentation, and some are punchy and deep in flavour. Personal preference is a key factor for choosing the right fruit snus that resonates with you.

 

View our Fruit Snus

Mint Flavours

Mint flavours are super important to the snus and nicotine pouch ecosystem. Virtually every successful brand has brokered success through the inclusion of a great mint flavour. Mint flavours like the Killa Cold Mint, and Pablo Ice Cold are seen as staples in the portfolio of NGP Empire (Killa and Pablo manufacturers). Most brands leverage the success of their mint flavours to segway into further products. The mint flavours are highly sought, and carry expectation of consumers to be perfect. Without a successful mint flavour, brands can struggle to be successful in the snus market.

 

View our Mint Snus

Notable Mentions

We have mentioned the important staple flavours in the snus market, but there are also many other flavours that entice many users. Coffee is an important addition to the market, that adds a familiarity to snus users. While many have struggled to make a good coffee pouch, they are getting better. Fruit and Mint flavours are also highly successful. The mint flavours tend to have a faster nicotine uptake time, which infused with fruit balances the nicotine hit and adds endearing flavour. You will find a significant number of variations from chilli infusions to custards, with brands vying for penetration into niche demographics.

Choosing Between Moist & Dry Pouches

 

Different brands typically have their own signature compositions. Some brands even diversify their own product range between moist and dry pouches. This can be largely dependent on flavour, which is seen many times over in the Killa range. The dry pouches typically seem to hit a little harder in nicotine than the moist pouches. Of course, one's physiology can play a role in the nicotine uptake time, but it is generally accepted that dry pouches hit harder. The moist pouches usually have a more intense flavour, which many love. In the lighter strengths some people find these pouches to have a better flavour. There are arguments that the lighter strengths are focussed more on the flavour for the user. Brands have confirmed nothing to attest to this, but in our conversations with users we have heard this many times.

 

Buying Snus by Brands: How to Choose One for You

 

There are several brands to consider when purchasing snus online. Naturally, some brands have risen to the top in many markets. Social media plays a significant role in a brand's success, and many have invested tens of thousands of dollars to promote their products. In our view, the promotional activity does not necessarily represent quality. Some understated brands have produced some incredible snus products that have resonated with audiences through word of mouth. Here are some of the brands you should consider if you are a first-time user or interested in buying snus brands online.

 

 

VELO Nicotine Pouches

VELO has a huge marketing budget globally. If you have searched for VELO on Google or social media, you would have come across it. Many of our customers choose to buy VELO online because the prices are much lower than buying in-store. As a brand, VELO offers a product line ranging from 6mg to 17mg, which is ideal for new and infrequent users. Flavours such as Wintry Watermelon, and Crispy Peppermint are among two of the most popular flavours VELO produces. The VELO products offer a distinct comfort in the pouch, which many users enjoy. The comfortable pouches have been a hit in most markets. One of the disconcerting factors with the brand is the global disparities in flavours. Some flavours are available in the US that are not available in the UK, and vice versa.

 

Check out VELO pouches

 

 

Pablo Snus

Pablo is produced in tandem with Killa by the manufacturers, NGP Empire. Pablo Snus was initially released with the Ice Cold, which is seen as a classic nicotine pouch by pouch users. The subsequent release of the Exclusive Line, with flavours such as Blue Raspberry and Cherry Cola, was an instant hit. While Pablo has been largely successful in most markets, a stigma remains in the Ice Cold. Pablo launched at a time of the highly successful series Narcos, and NGP Empire leveraged that popularity. How the manufacturers executed on the marketing plan, by branding the Ice Cold with Pablo Escobar, guns, knives, and drugs, raised eyebrows. Inevitably, the brand has been popular with younger users, due to the connotation, arguably. NGP has gone some way to reprieve with releases of the Exclusive and Gold Line.

 

View our Pablo Snus

CUBA Snus

CUBA offers three distinct product lines: White, Ninja, and Black. The Ninja was released in two forms: 30mg and the infamous 150mg. The 150mg snus became extremely popular because of users on social media. To some extent, CUBA's discontinuation of the 150mg became detrimental to the brand's continued success in 2024. While sales stabilized with regular users of the three lines, the 150mg pouches proved to be a notable acquisition tool in a crowded market. Regardless, CUBA Black is extremely popular as one of the hardest-hitting and strongest nicotine pouches out there. We feel that Cold Dry is the strongest pouch in the world, with many of our team rushing to the toilet after a load! But it is in flavours like the understated White Peach and Ninja Bubblegum that CUBA shows the incredible accuracy of flavour.

 

View our CUBA Snus

Iceberg Snus

Iceberg was a brand on a trajectory to be one of the most successful nicotine pouches in the world. A rebrand in 2024 became a huge mistake for Iceberg, a brand that had forged it’s success in the extreme strength category. As Iceberg moved, it capped the pouches at 50mg across the board, momentum was lost both on the retail shelf and online. Iceberg had always utilised edgy branding and colours on the cans, which worked well. The rebrand uniformed the Iceberg cans, which was a mistake. Later, Iceberg manufacturers moved the branding back to the original cans with vibrant colours and graffiti style fonts. Unfortunately, the momentum has not favoured Iceberg, and although sales are consistent, the trajectory has changed. Regardless, the products still pack a punch, offer decent flavours, and adventurous strengths for many.

 

View our Iceberg Snus

Notable Mentions

There are new brands almost monthly in 2025. The snus nicotine pouch market shifts between trending flavours, brands, and products. Killa has been one of the most popular independent brands, closely followed by the incredibly accurate flavours from 77 nicotine pouches. 77 is one of the brands that have grown by word of mouth with flavours such as Watermelon Ice and Apple Mint being extremely popular. The 77 brand is seen as one of the pinnacles of flavour accuracy, and the brands infusion products are incredible. Zyn is another brand that has created a world-class following. The United States monopoly Zyn enjoyed for many years has become under threat by other huge brands like VELO. But, how the likes of Zyn fair globally, remains to be seen.

Buying Tips: How to Get the Best Out of Online Snus Shopping

 

Buying snus online is exciting, but also can be stressful if you land on the wrong retailer. China has begun developing counterfeit products, particularly in the most popular snus nicotine pouches. As such, some smaller websites have stocked counterfeit goods, which is a cause for concern. The same can be said of wholesalers, and convenience stores, particularly in countries with lesser ability to purchase online. Australia and Canada have become hotspots for counterfeit snus products. We stress the importance of purchasing snus through online retailers you can trust, and there are many to choose from. You should always be aware of the potential for counterfeit goods, and also out of date cans, so always check the back of the cans. If there is fading of information, different fonts, or no sell-by-dates, you may be in trouble. You can always reach out to us if you feel you need something checked.

Frequently Asked Questions

Is it legal to buy snus online in my country?

Regulations differ by country. In some places you can import traditional tobacco snus if taxes are paid, while nicotine pouches (tobacco-free) are widely legal and sold freely. Always check your local guidance before ordering.

Which brands are best for beginners buying snus online?

Beginner-friendly brands include VELO and 77, as they offer lower strengths and smoother pouch comfort. These are ideal for first-time or casual users.

What is the strongest snus or nicotine pouch I can buy online?

Pablo Ice Cold and CUBA Black are among the strongest. Extreme products exist above 50mg, but we recommend them only for experienced users.

How do I know which strength is right for me?

If you are new, start with pouches between 3mg and 10mg. Regular users usually sit in the 10mg–25mg range. Strong and extreme strengths above 25mg should be reserved for experienced users.

What are the most popular snus flavours people buy online?

Mint and fruit dominate the market. Bestsellers include Pablo Ice Cold (mint), VELO Crispy Peppermint, and CUBA Black Cherry. Drinks flavours like Cola and Lemonade are also very popular.

Are there counterfeit snus products online?

Yes. Some unverified sellers, particularly in Canada and Australia, have been known to sell counterfeits. Always buy from trusted online retailers with authentic sourcing.

How should I store snus after buying it online?

Keep cans sealed in a cool, dry place. If refrigerated, pouches stay fresher for longer and retain flavour. Avoid heat exposure as it degrades both flavour and nicotine impact.