77 Snus Australia

77 Snus Australia: 77 Nicotine Pouches, Explained

Anyone searching 77 snus Australia is after the same can as someone typing 77 nicotine pouches Australia, a tobacco-free slim pouch from Poland that has built its name on flavour first and strength second. We ship 17 different 77 cans to Australia, listed at two strengths, 12mg and 20mg, and running from a clean Fresh Mint to a Salted Caramel that has no business tasting as good as it does. So, rather than copy out the back of the can, here is what the numbers mean and which flavours deserve a spot in your order.

For purposes of clarity, 77 is not snus in the old Swedish sense, because there is no tobacco in it at all. But, Australians call pretty much every pouch snus, and the word has stuck, colloquially, whatever is actually inside the can. As such, you will see 77 snus and 77 nicotine pouches used side by side below, and they mean exactly the same product. The pouch itself is slim, soft and white, and it sits flat under the top lip with no spitting.

For every other brand we send down under, head to our snus Australia page.

Is 77 a Good Nicotine Pouch Brand in Australia?

In my opinion, yes, and for one reason above all others, which is flavour accuracy. 77 is one of the brands that grew by word of mouth rather than by shouting the loudest, and it did that on the back of cans like Watermelon Ice and Cola & Vanilla, which taste like the thing written on the lid. It could be argued that 77 sits near the top for flavour at mid strength.

That being said, there are two honest caveats. First, 77 does not go strong. If you live on 30mg-plus pouches, 77 works better as a flavour break than as your main can. Second, a couple of the fruit and mint fusions let the mint take over.

So why do Australians like it? A 2024 survey of Australian pouch users found fruit (35%) and mint (34%) were the two most popular flavour types. 77 covers both, and earns its keep in between with icy fruits like Blackcurrant Ice and Blueberry Ice. On a 38 degree day a straight fruit can feel heavy, and a cold edge takes the sweetness down a notch. Then there is the strength. Plenty of Australians start on a 6mg ZYN, and 77 is a sensible step up from there without jumping into the deep end. For tradies, FIFO crews and long drives between towns, a soft pouch that sits quietly for a full load makes a lot of sense.

77 Nicotine Pouches Australia Strength: What 12mg and 20mg Actually Mean

This is where plenty of people trip up. The figures on our 77 listings are the can figures, and on most European pouches the can figure is measured per gram of pouch material, not per pouch. Because a 77 pouch weighs a good deal less than a gram, the nicotine in the pouch you actually put in your mouth is lower than the 20mg on the lid, although we do not have a confirmed per pouch figure to give you. The 12mg cans are measured on the same basis, so they carry about 60% of the nicotine of a 20mg can. As such, 12mg is the lighter step and 20mg the everyday strength.

Perceived strength is a different matter. Mints and icy flavours get the nicotine moving faster than straight fruits, so a 20mg Apple & Mint feels sharper than a 20mg Strawberry, even though the maths is identical.

What Is the Strongest 77?

On paper, any of the ten 20mg cans. In the mouth, the icy ones punch above their number, and Blackcurrant Ice is the surprise, because it is a 12mg can that hits like it belongs with the 20s. At the other end, Raspberry and Vanilla is a pouch you use for the flavour, since the nicotine arrives slowly and quietly. For more strength, step across to Killa or our high strength snus.

The 77 Range We Stock: One Line, Two Strengths

77 makes other lines in Europe, including the VB edition, but we stock the standard 77 line only. Every can uses the same slim, soft white pouch, so the only decisions you have to make are flavour and strength. The pouch is comfortable and holds its shape across a load.

77 Snus Australia Flavours: All 17 Cans We Ship

Seventeen cans is a lot to scroll through, so here they are in one table, grouped into icy fruit and mint, straight fruit, then the sweet and drinks cans, with a hot-day flag and an honest note on each.

Where to Start

If you only buy one, make it Cola & Vanilla. The vanilla takes the sharp edge off the cola, the pouch barely drips, and the whole thing tastes like a cola float (if you know, you know). Salted Caramel is the one to take a punt on, because it is one of the richest flavours 77 makes. And, if you like fruit but want gentle nicotine, Raspberry and Vanilla gives you all of the taste with very little kick.

How a 77 Pouch Feels, and Who It Suits

Tuck a 77 under your top lip and the flavour comes through first, usually inside the first minute, with the tingle close behind. The icy and mint cans get the nicotine moving within a couple of minutes, while the fruits roll in more gently. From about five minutes you settle into the load, and this is where 77 is at its best, because the flavour holds far better than most brands at this strength. Most people keep one in for 20 to 30 minutes. Some of the fusions, Peach & Mint in particular, leave a slightly artificial drip at the back of the throat, while Cola & Vanilla barely drips at all.

77 suits people who have tried a 6mg ZYN, liked it, and want more flavour with a modest step up in nicotine. It also suits heavier users as a flavour break, because a Salted Caramel or a Cola & Cherry between stronger cans stops you going nose-blind to one taste. If you are brand new to pouches, start on a 12mg fruit such as Raspberry and Vanilla or Pink Punch, keep the first pouch short and eat beforehand. If that still feels like too much, our low strength snus and starter packs are the gentler way in, believe you me.

77 vs ZYN vs VELO vs Killa

ZYN and VELO are the names most Australians start with, and Killa is the independent brand 77 gets compared with most often. Here is how they line up.

Between 77 and Killa, it could be argued that Killa wins the first minute and 77 wins everything after that. Killa hits louder up front, but its flavour fades sooner, while 77 is gentler and keeps tasting like the name on the lid for longer. Against ZYN and VELO, 77 is simply more interesting. The big corporate brands do what they say on the tin, but none of them would make a Salted Caramel or a Green Tea.

Ordering 77 Nicotine Pouches Australia Wide: Fast Tracked Delivery

We ship 77 nicotine pouches Australia wide on a tracked service, and delivery usually takes roughly 5 to 7 days. Weekday orders placed before the daily cut-off are dispatched the same day. You can follow the parcel from our door to yours, so there is no guessing when it will land. Shipping to Australia is free on orders over £199. Below that it is £19.99, and on orders of 30 cans or more you can choose Expedited Insured Delivery for £30 if you want the extra cover.

Even with delivery that quick, the smart move is to order before you are down to your last can, and to order in tens or twenties. Our Mix & Match deal takes 10% off when you buy 10 or more cans and 20% off at 20 or more, applied automatically at checkout. It works across flavours and brands, so a box of mixed 77 counts in full, and you can throw in a few Killa or VELO cans without losing the discount. With 17 flavours, filling a mixed 77 snus Australia order is the easy part. If you want to see what else sits at this kind of strength, have a look through our mid strength pouches or the full nicotine pouch range.

Who Makes 77?

77 is a Polish brand, and the Polish firm Luna Corporate is the name behind it, as far as I am led to believe. CUBA also comes out of Poland, and 77 is one of its better exports. A common myth is that anything sold as snus must be Swedish, but 77 has no Swedish roots at all. Paradoxically, the brand has never been the loudest on the shelf, and it grew on recommendations rather than hype.