Welcome to The Snus King: Shop US Snus That Kicks

At The Snus King, we have curated some of the most popular nicotine pouches, the modern-day alternative to traditional Swedish snus. Our procured list reflects our dedication to supplying top brands, with first-hand knowledge of proven products.

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S h o p N o w

Mix & Match

50 mg

Pablo

Blue Raspberry

Low As £3.50

43 mg

Siberia

Snus

Mix & Match

43 mg

CUBA

Black Cola

Low As £3.50

Mix & Match

20 mg

Cola & Vanilla

Low As £3.50

Mix & Match

17 mg

Pablo

Gold Tropical Punch

Low As £3.50

Mix & Match

17 mg

VELO

Wintry Watermelon

Low As £3.64

Mix & Match

17 mg

Pablo

Gold Blue Raspberry

Low As £3.50

Mix & Match

50 mg

Pablo

Lemonade

Low As £3.50

Mix & Match

50 mg

Pablo

Grape Ice

Low As £3.50

Mix & Match

10 mg

VELO

Crispy Peppermint

Low As £3.64

Mix & Match

50 mg

Pablo

Cherry Cola

Low As £3.50

Mix & Match

14 mg

VELO

Mango Flame

Low As £3.64

Mix & Match

50 mg

SOLD OUT

Iceberg

Wild Berries

Low As £3.50

Mix & Match

50 mg

Pablo

Frosted Mint

Low As £3.50

Mix & Match

13 mg

Killa

Pineapple

Low As £3.50

Mix & Match

50 mg

Pablo

Ice Cold

Low As £3.50

Mix & Match

50 mg

Pablo

Passionfruit

Low As £3.50

Mix & Match

17 mg

Pablo

Gold Grape Ice

Low As £3.50

Mix & Match

13 mg

Killa

Grape Ice

Low As £3.50

Mix & Match

14 mg

VELO

Ruby Berry

Low As £3.64

Mix & Match

14 mg

VELO

Peppermint Storm

Low As £3.64

Mix & Match

43 mg

CUBA

Black Cherry

Low As £3.50

Mix & Match

50 mg

SOLD OUT

Iceberg

Raspberry Gum

Low As £3.50

Mix & Match

13 mg

Killa

Blue Raspberry

Low As £3.50

Shop Snus Wisely: Snus King Guide

The United States has been experiencing a growing popularity for snus and nicotine pouches. The infamous Zyn brand, which has attracted millions of users domestically, paved the way for further brands. We have some of the biggest snus brands in the world, especially curated by our procurement team for our US customers. Here is a little guide for you guys to help with your shopping for snus and nicotine pouches.

Shop by Strength

One of the most common areas of mistakes for new users is not fully understanding what strengths actually mean. MG is the gauge of nicotine strength, and MG/G is the strength of synthetic nicotine used. Therefore, the overall strength could be 66mg, but the pouch strength may be 43mg - the pouch strength is dependent on the quantity of nicotine used in the specific pouch. That may sound like a lot to read, and it may be more confusing than helpful, so let's break it down a bit further.

Typical Beginner Strengths

If you are using nicotine for the first time, having never used it before, you should be cautious as to the strength you use. The likelihood is that you will experience some lightheadedness, perhaps nausea, if you choose a strength that is too strong for your tolerance. The exception to the rule is if you are a current or ex-smoker, and your body is somewhat adjusted to using nicotine.

Most new snus users will find the sweet spot somewhere between 3mg and 10mg of nicotine. Above that level, the nicotine hit (depending on brand) could be overbearing for some users, making the experience unpleasant.

Mid-Level Strengths

This is where most normal people will find a snus that suits them best. In the category between 10mg and 25mg, is where most brands have a product too. The mid-level strength users are inundated with different products available for them. As much as there is a wealth of different brands at mid-level, there are also typically more flavours too. Smokers and those that vape may find themselves erring on the higher echelons of the mid-level strengths. But more frequent users, and those with a little snus experience will be somewhere in between.

Strong Snus Pouches

Times have changed since nicotine pouches were first introduced to the market. Back then, many brands flexed their proverbial strength muscles by introducing extreme strengths to entice users. Since things have balanced out, strong snus could be calibrated to sit somewhere between 25mg and 50mg. These pouches are an infrequent delicacy for regular users, and a play thing for some people that like a powerful hit. Most users at this strength level tend to buy strong pouches as a night time, or weekend snus.

Extreme Strengths

The days of 150mg have all but died out now as the market has balanced and realised common sense. However, you will find the strongest snus in this strength level which typically are classed as anything above 50mg. There are still some brands that have sneakily managed to produce 100mg pouches out of Europe, and they do, from time to time, enter other markets. But, most markets have begun to reject the use of extreme strength snus, much to our delight. Despite a demand for them, there is no reason to include these ridiculous strengths of nicotine into your every day usage.

Shop by Flavours

Vapes changed the game when it came to nicotine and flavour. In some respects, snus and nicotine pouches have progressed the concept of flavoured nicotine. The flavour intensities far surpass what is available in vapes and have become one of the primary reasons many people transition. It is a double-edged sword, however, that flavour concoctions also entice the younger generation. Many brands have been selective with the types of flavour releases, being sensitive to the tastes of a younger generation. Some have not, which has raised a few eyebrows among some authorities and the media.

Candy Flavours

Candy can be nostalgic for some users, especially flavours like Gummy Bears by Iceberg. Paradoxically, candy flavours are part of the frowns directed at the snus industry, as many see the inclusion of such flavours aimed at younger people. Regardless of standpoint, the candy flavours are among the fastest-selling snus pouches in some brands. Typically, these flavours are punchy and add a familiar taste for users. Although it can be difficult to replicate some of our favourite sweets, manufacturers have tried admirably.

Candy Snus

Drinks Flavours

Some of the drinks' flavour representations are incredible. The 77 Cola & Vanilla, or Lemonade by Killa, are two fantastic examples of accuracy and richness. Drinks flavoured snus sell well, but not all are accurate representations. As a company, we have found some disappointment among customers with some flavours. The drinks' flavours can be excellent, but you should exercise caution, especially with new brands. Sometimes the acidity on the pouches can overwhelm the senses, leading to a confusing taste on the palate. But when they get it right, they get it right, and these pouches stand as a classic for some users buying snus online.

Drinks Snus

Fruit Flavours

Without a shadow of a doubt, the fruit flavours are one of the most popular snus on any online store. Manufacturers have perfected the art of creating good fruit-flavoured snus, and CUBA Black Cherry is among the best of them. Most users of the CUBA Black Cherry have even managed to overcome the fearsome level of 66mg nicotine to enjoy the snus in all of its splendour. Glitch Kiwi is another up-and-coming snus that has sold well and maintained positive feedback. All the brands compete for fruit popularity, with many duplicating flavors and challenging one another. Some flavours are nuanced in presentation, and some are punchy and deep in flavour. Personal preference is a key factor in choosing the right fruit snus that resonates with you.

Fruit Snus

Mint Flavours

Mint flavours are super important to the snus and nicotine pouch ecosystem. Virtually every successful brand has brokered success through the inclusion of a great mint flavour. Mint flavours like the Killa Cold Mint, and Pablo Ice Cold are seen as staples in the portfolio of NGP Empire (Killa and Pablo manufacturers). Most brands leverage the success of their mint flavours to segway into further products. The mint flavours are highly sought, and carry the expectation of consumers to be perfect. Without a successful mint flavour, brands can struggle to be successful in the snus market.

Mint Snus

Notable Mentions

We have mentioned the important staple flavours in the snus market, but many other flavours entice many users. Coffee is a significant addition to the market, enhancing the familiarity of snus users. While many have struggled to create a good coffee pouch, they are improving. Fruit and Mint flavours are also highly successful. The mint flavours tend to have a faster nicotine uptake time, which, when infused with fruit, balances the nicotine hit and adds endearing flavour. You will find a significant number of variations from chilli infusions to custards, with brands vying for penetration into niche demographics.

Shop by Brand

There are several brands to consider when purchasing snus online. Naturally, some brands have risen to the top in many markets. Social media plays a significant role in a brand's success, and many have invested tens of thousands of dollars to promote their products. In our view, the promotional activity does not necessarily represent quality. Some understated brands have produced some incredible snus products that have resonated with audiences through word of mouth. Here are some of the brands you should consider if you are a first-time user or want to buy snus brands online.

VELO Nicotine Pouches

VELO has a huge marketing budget globally. If you have searched for VELO on Google or social media, you would have come across it. Many of our customers choose to buy VELO online because the prices are much lower than buying in-store. As a brand, VELO offers a product line ranging from 6mg to 17mg, which is ideal for new and infrequent users. Flavours such as Wintry Watermelon and Crispy Peppermint are among the most popular flavours VELO produces. The VELO products offer a distinct level of comfort in the pouch, which many users appreciate. The comfortable pouches have been a hit in most markets. One of the disconcerting factors with the brand is the global disparities in flavours.

View Velo

Pablo Snus

Pablo is produced in tandem with Killa by the manufacturers, NGP Empire. Pablo Snus was initially released with the Ice Cold, which is seen as a classic nicotine pouch by pouch users. The subsequent release of the Exclusive Line, with flavours such as Blue Raspberry and Cherry Cola, was an instant hit. While Pablo has been largely successful in most markets, a stigma remains in the Ice Cold. Pablo launched at a time of the highly successful series Narcos, and NGP Empire leveraged that popularity. How the manufacturers executed on the marketing plan, by branding the Ice Cold with Pablo Escobar, guns, knives, and drugs, raised eyebrows. Inevitably, the brand has been popular with younger users, due to the connotation, arguably. NGP has gone some way to reprieve with releases of the Exclusive and Gold Line.

View Pablo

CUBA Snus

CUBA offers three distinct product lines: White, Ninja, and Black. The Ninja was released in two forms: 30mg and the infamous 150mg. The 150mg snus became extremely popular because of users on social media. To some extent, CUBA's discontinuation of the 150mg became detrimental to the brand's continued success in 2024. While sales stabilized with regular users of the three lines, the 150mg pouches proved to be a notable acquisition tool in a crowded market. Regardless, CUBA Black is extremely popular as one of the hardest-hitting and strongest nicotine pouches out there. We feel that Cold Dry is the strongest pouch in the world, with many of our team rushing to the toilet after a load! But it is in flavours like the understated White Peach and Ninja Bubblegum that CUBA shows the incredible accuracy of flavour.

View CUBA

Iceberg Snus

Iceberg was a brand on a trajectory to be one of the most successful nicotine pouches in the world. A rebrand in 2024 became a huge mistake for Iceberg, a brand that had forged it’s success in the extreme strength category. As Iceberg moved, it capped the pouches at 50mg across the board, momentum was lost both on the retail shelf and online. Iceberg had always utilised edgy branding and colours on the cans, which worked well. The rebrand uniformed the Iceberg cans, which was a mistake. Later, Iceberg manufacturers moved the branding back to the original cans with vibrant colours and graffiti style fonts. Unfortunately, the momentum has not favoured Iceberg, and although sales are consistent, the trajectory has changed. Regardless, the products still pack a punch, offer decent flavours, and adventurous strengths for many.

View Iceberg

Notable Mentions

There are new brands almost monthly in 2025. The snus nicotine pouch market shifts between trending flavours, brands, and products. Killa has been one of the most popular independent brands, closely followed by the incredibly accurate flavours from 77 nicotine pouches. 77 is one of the brands that have grown by word of mouth, with flavours such as Watermelon Ice and Apple Mint being extremely popular. The 77 brand is seen as one of the pinnacles of flavour accuracy, and the brands infusion products are incredible. Zyn is another brand that has created a world-class following. The United States monopoly Zyn enjoyed for many years has come under threat from other huge brands like VELO. But how the likes of Zyn fare globally remains to be seen.

Choose Moist or Dry

Different brands typically have their own signature compositions. Some brands even diversify their own product range between moist and dry pouches. This can be largely dependent on flavour, which is seen many times over in the Killa range. The dry pouches typically seem to hit a little harder in nicotine than the moist pouches. Of course, one's physiology can play a role in the nicotine uptake time, but it is generally accepted that dry pouches hit harder. The moist pouches usually have a more intense flavour, which many love. In the lighter strengths some people find these pouches to have a better flavour. There are arguments that the lighter strengths are focussed more on the flavour for the user. Brands have confirmed nothing to attest to this, but in our conversations with users we have heard this many times.