The Best VELO Flavours: A No Bull**** Guide to Popular VELO Tastes

Written by The Simon Crafts 

Published on August 25, 2025

As a brand, VELO has gone through more ups and downs in the nicotine pouch industry than most others. Despite being manufactured by one of the world’s biggest manufacturers, British American Tobacco, the brand has encountered issues. In 2024, the rebrand and unification of the entire VELO range globally marked the beginning of the journey to nicotine pouch success. The distinct movement away from the pharmaceutical-looking products, to something more connected to modern-day pouches, catapulted sales. As VELO challenges the status quo with the rebrand of packaging, what about the flavours? Anyone who knows nicotine pouches knows that flavours are integral to success, so what are the best VELO flavours? Stay with me on this guide, and you will find out! Don’t forget to use our flavour quiz to see which is best for you.

Table of Contents 

 

Why VELO Flavours Stand Out in a Crowded Market

 

Best VELO Mint Flavours Explained & Rated

 

Best VELO Fruit Flavours Explained & Rated

 

VELO Layering & Crossover Flavours

 

How VELO Flavours are Impacted by Strengths

 

How VELO Flavours Compare to the Rest

 

Choosing the Best VELO Flavour for You (with Quiz)

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Why VELO Flavours Stand Out in a Crowded Market

The nicotine pouch market has been flooded with brands and products in recent years, particularly in Europe. The boom that stunned the vaping and smoking industry unleashed some of the major nicotine pouch players onto the scene. BAT pushed VELO into the market and has been challenged by Zyn, manufactured by Phillip Morris. Independent brands like Killa, and CUBA also tussle for shelf space, in what is shaping up to be a perpetual battle for market share.

 

BAT seemingly made several mistakes in the early stages of nicotine pouches. The fragmented history of the brand raised eyebrows due to the compartmentalised geo-specific naming of the same product initially. From EPOK to Lyft, to VELO, BAT forced many people to question what is VELO.

 

Despite the obvious early flaws, the unification of VELO into a singular, notable brand was a marketing stroke of genius. In a market that appeals to a younger, and dare I say it, younger generation of woke communities, VELO has seen success. The vibrant coloured cans, coupled with the enticing names of products, are two keys to popularity. VELO has a massive marketing budget that could rival some of the biggest spenders in product marketing. As such, you will be hard-pressed not to find one of the brands’ cans in your local supermarket or convenience store. The products themselves are as vibrant and appealing on a shelf of crowded nicotine pouches and vapes as they are online. There is something about the way VELO looks that has added a certain ‘class’ to using nicotine pouches. As the success of the brand continues to grow, so does the wave of independent brands in its slipstream.

 

 

Best VELO Mint Flavours Explained & Rated

The aggressive product innovation by most manufacturers forced British American Tobacco’s hand to develop more appealing flavours. In the days of Lyft and EPOK, BAT managed to survive on the mint flavours alone. For some of us hardwired nicotine pouch fans, it could be argued that these are still the manufacturer's best. But, personal opinion can be to the detriment of truth, so I am careful in approaching such a broad topic, to avoid being narrow-minded.

 

Mint & Menthol Flavours

Mint flavours have always been at the centre of nicotine pouch brand products. A solid mint addition to a product portfolio is integral to a brand achieving market traction. The mint flavours are the ones that typically hit the hardest, and have the best opportunity for mass usage. Anyone who has used nicotine pouches for some time will know that other flavours can force you to go ‘nose blind’ in frequent use. So, the mint flavour needs to be bulletproof, and needs to be rich in flavour to negate the potential flavourless experience for users. VELO has a range of different mints, all at different strength levels. It could be argued that the duplication of flavours should be available at different strengths. But, British American Tobacco do what they want, who are we with our opinions?

 

Mint & Menthol Flavours Sensory Experience & What To Expect

 

The mint flavours in any brand typically have a faster perceived nicotine hit. There is something about the cooling effect on the mouth, combined with the sharpness, that makes mint flavours feel stronger. Very few brands have managed to cultivate a similar experience from fruit or alternative flavours. VELO does well with the mint flavours to negate the perceived strength with a balanced experience that disperses nicotine evenly throughout. The craftsmanship of the pouches, density of the paper lining, and quality of the ingredients must play a role in the balance. From a user perspective, you can expect that mint flavours, at all strength levels, hit accurately and evenly to the proposed strength.

 

The Best VELO Flavour in Mint from Each Strength

 

Some of the flavours available in the lower strengths are not available in the higher strengths. I am not a fan of this methodology, and I have made that clear on several occasions. The ideology that a user at a lower level should not be able to find a product from the same brand at a higher level, is beyond me. Nonetheless, for the moment at least, that is the case.

 

Bright Spearmint 6mg

 

The bright spearmint flavour is among the strongest-tasting mints that VELO has made to date. Whether or not the trim level of nicotine is part of the reason that the taste is that much more apparent, I am unsure. But the flavour in the Bright Spearmint is incredible. It is as rich as it is accurate. The spearmint blast is matched only by the continued spearmint undertones that continue to tantalise throughout the load. If you are looking for a flavour representation that is both accurate and deep, you have found it.

 

Crispy Peppermint 10mg

 

Why VELO has made an 11mg and 10mg range is beyond me. In terms of strength, the 1mg differential is unnoticeable. But the Crispy Peppermint hits harder than the 11mg, without a shadow of a doubt. There is something about the iciness that I really enjoy. The peppermint flavour is pronounced immediately, and does well to temper the wave of nicotine that occurs on first load. Throughout the load, you can feel the nicotine slowly dispersing, which is a joy. Sometimes, with mint flavours, the initial hit is so hard that the excitement is over in the first minute or two as the body acclimatises. But, with Crispy Peppermint, the nicotine offers a sharp, but bearable hit, that remains well-balanced and flavourful.

 

Max Freeze 17mg (or Freezing Peppermint)

 

At the higher echelons of VELO strength, Max Freeze is an oldie but goodie. By most accounts, Max Freeze has become Freezing Peppermint by name. I have used Max Freeze multiple times throughout the years, to the days of Lyft in Europe. The flavour is on point, offering up a rich dose of peppermint flavour on initial load. The flavour does dissipate throughout the load somewhat, but the nicotine level is enough to continue the enjoyment. For those from the school of hard knocks, Max Freeze will be one of those pouches for when you are looking for that donkey kick.

Best VELO Fruit Flavours Explained & Rated

Fruit is an important component for most brands, and the same is true of VELO in terms of sales. Our customers who buy snus show an even split of fruit to mint flavours every month in terms of sales. VELO runs with some delightful fruit lines that showcase British American Tobacco’s understanding of the nicotine market. Against some other brands, it could be argued that VELO has yet to reach its full production capacity. But, BAT has perfected the fruit flavours down to a rich introduction and nuanced flavour imaging, which is better than most.

Tropical Mango 6mg

 

The Tropical Mango flavour at 6mg is a nice fruit addition to the low-strength range. Between the Purple Grape 8mg (which is negligible in terms of strength) it was a toss up for which I would showcase here. Both flavours are accurate and taste great but the Tropical Mango pips its competitor to the post. For those who enjoy lower strength pouches, it is a smooth nicotine hit that is well-balanced and champions flavour ahead of strength. I would argue that it is one of the best-tasting pouches at this strength level, all brands considered.

 

Ruby Berry 10mg

 

There are no fruit flavours available, at the time of writing, in the 11mg range of VELO. But, the 10mg Ruby Berry is one of the best flavours in the range, by far. The berry flavour is as nice tasting as it is strong for this strength level. The sharp nicotine hit rivals the higher strength pouches from VELO, and could well be compared to 14mg pouches. I love the flavour, which is nuanced throughout. The imaging of flavour seems to encapsulate the whole mouth, leaving you feeling completely satisfied as if you had eaten the fruits themselves. Ruby Berry is one of our best-selling VELO pouches in the United States, and Australia.

 

Orange Spark 17mg

 

I had to choose the Orange Spark 17mg to speak to you about. This flavour, be it at 10mg or 17mg, for me, is a flagship product for British American Tobacco. The flavour is an incredible representation of sharp oranges that resonates so well with my palate, it is ridiculous. I find myself reaching for Orange Spark at all different times of the day. The addiction to this flavour is a testament to how well British American Tobacco have replicated oranges. For those with a hint of nostalgia of being young and eating orange quarters, you need to try this flavour, you won’t regret it!

VELO Flavours Layering & Crossovers

The rebrand of VELO brought with it some exciting additions in blended flavours. British American Tobacco was not the first to move into layered flavours; many independent brands initially found success with them. But the uptake of layered flavours in primary markets forced BAT to transition quickly. One of the key attributes of small, nimble independent brands is their ability to trial and pivot. BAT is a vast machine that can only A/B test in smaller markets, which, given the taste preferences of different geo-locations, can be challenging to yield actionable results. Regardless, the layered lines of VELO have sold exceptionally well.

 

The most popular flavour combinations are those of the cross blend of fruit and mint. The icy freshness of mint complements the fruit blasts, which makes for a perceived strength that rivals traditional mints. As such, users can feel the familiarity of exciting strengths in a variety of different flavours. Wintry Watermelon in 17mg is one of the highest selling fruit infusions that delivers the 17mg of nicotine in a blast of mint. But, the perceived strength is tempered well with nuanced imaging of watermelon notes. VELO perfectly marries the infusions of mint and fruit, best represented in Cherry Ice 10mg, Tropical Ice 10mg, and Strawberry Ice 10mg.

 

 

How VELO Flavours are Impacted By Strength

 

I have to stress that this section is based purely on personal experience, having used VELO throughout the years. I have noticed many variables in the presentation of flavours from the brand, and indeed, the impact that strength has. I have written many guides, such as how to use VELO and VELO dot system strengths, to educate our audience. The more you use VELO, the more you will enjoy it, but you will also become more familiar with some of the brand traits.

 

Strength is one of the major variables in the expected performance of VELO pouches. If you take something like the Freezing Peppermint 17mg, and compare that against the Freezing Peppermint 11mg, you will notice the difference. The stronger pouches seem to have a more diluted flavour, even with the same stated flavour profile. For me, VELO caters to a new and beginning audience and has yet to master flavour at strength, unlike some independent competitors. Whether or not this is by design, I don’t know. But, the manufacturing of the pouch seems softer, smoother, and more beginner-centric than that of some other brands at the same strength level. The strongest VELO lacks the flavour punch that you can find in the brand at lower strength levels. I am not trying to deter, but to inform you of some of the variables I have seen in the brand throughout the years.

 

How The Best VELO Flavours Compare Against The Rest

 

Pound for pound, VELO is a fantastic brand, but there are some incredible options out there, too. Despite Zyn being close in terms of popularity, it is in brands like Killa and CUBA that VELO finds stiff competition. Killa was one of the first independent brands to achieve Western success in nicotine pouches. The brand has become more and more popular year on year, telegraphing the manufacturer’s intentions even further with the stronger cousin of Pablo. Many of the key primary markets like the UK compare Killa and VELO for top spot, and break-even splits. This was unforeseen for British American Tobacco, whose entry to the UK initially sparked Nordic Spirit comparisons.

 

VELO’s continued success against the vociferous white noise of independent and corporate competitors is incumbent on flavour innovation. The nicotine pouch market is demanding new, improved, and adventurous flavours. The expectancies of product iteration are met with a wave of new sales and frequent user retention. The acquisition of new customers is very much dependent on new drops, exciting combinations, and penetration into vertical user demographics.

 

 

The Best VELO Flavours: Choose The Right One For You

 

The enjoyment of flavours is subjective by user, so what is right for me is not necessarily right for you. In finding the right flavour, you may go through some that don't resonate with you. There is no exact science for finding the right nicotine pouches for you, and even the best snus is rated subjectively. What we do know is that many factors impact specific tolerance to strength, and preferences in flavour.

 

So, before we go, I want to remind you that VELO is addictive, as are all nicotine pouches. But, if used in moderation, you will find a nicotine product that you can implement into parts of your day when you need relaxation or focus.

 

To help you on the journey, we have made you a VELO flavour calculator that can pair you with potential flavours you may enjoy based on your preferences.

 

What flavour adventure do you crave today?

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