Wholesale Nicotine Pouches North America

Looking to get involved in the explosive market of reselling nicotine pouches? Well, we have a hugely successful record of exporting nicotine pouches to North America for our suppliers.
The Snus King
The Snus King
The Snus King
The Snus King

Introduction to Wholesale Nicotine Pouches in US & Canada

 

The nicotine pouch industry has been booming in US & Canada for a long time. Things have become more competitive as the market growth has supported demand from EU brands. The exotic nicotine pouches so craved in North America have made their way across the water to challenge the monopoly by Zyn. It is exciting for retailers, and wholesalers as the demand for new products from overseas outstrips the demand for domestic brands. Much of North America has become inundated with enquiries for wholesale of exotic brands like 77, Pablo, and Killa.

 

Despite much of Europe ceasing to supply nicotine pouches to the US & Canada, we have remained focused on supplying. The necessity of pivoting, adjusting, and utilising successful shipping routes is something many stores have not been able to do. As such, The Snus King has able to continue supplying to customers throughout, with an exceptional success rate of 100%. We focus on ensuring our customers have a financial bridge between best in class nicotine pouches from Europe.

Benefits of reselling 

What Are Nicotine Pouches

 

Nicotine pouches have made a meteoric rise in North America in recent years. Zyn became a household name in the market, as the first American brand. Since, there have been several brands enter the market but none have challenged the Zyn popularity.

 

The small pouches are made from paper, synthetic nicotine, water, flavouring, and plant-based fillers. While some use the products for smoking cessation, the products have not been marketed as smoking cessation products. It wasn’t until early 2025 Zyn were given FDA approval to market their products for smoking cessation. While other brands with the financial resources are expect to follow suit, Zyn are currently the only brand enabled. Interestingly, there are no difference in ingredients or process between Zyn and alternative brands.

What are the Differences Between Nicotine Pouches & Snus

 

Snus is a tobacco-based product, popular in Nordic countries. The tobacco products are banned in most countries outside of Sweden, that claims the creative home of snus. Tobacco-based snus were made popular, initially through sport, and the trajectory of the pouches were vertical for some years. But, many countries began to block the personal importation of snus pouches based on tobacco rules. The tobacco pouches forced users to search for viable alternatives. Synthetic pouches, known as nicotine pouches, became the next biggest thing. It was through nicotine pouches that forced unprecedented growth in the pouch market. The accessibility of nicotine pouches compared with traditional snus meant a transitional product from snus was born. Due to nicotine pouches containing no tobacco, most countries have allowed the entry of nicotine pouches on importation. The UK and North America have become the two fastest emerging markets, with the UK being a central hub for most brands.

 

Interestingly, despite having its own identity, nicotine pouches became known as “snus.” The colloquial identity has caused a grey area for most country governments. Snus is no longer a tobacco-based product, but a version of snus, just without the tobacco. Despite brands clearly stating words like tobacco free, and nicotine pouches, snus still perpetuates through word of mouth. As market vertical continues to push into mainstream nicotine vending, the classification of snus will either have to change, or acceptance that snus now comes in a new tobacco-free form.

 

The Rise of Nicotine Pouch Wholesale in North America

 

The wholesale of nicotine pouches stuttered in the early stages, with much of the nicotine pouch market dominated by Zyn. As Zyn ran large scale marketing campaigns, on the ground it made it difficult for regular resellers to make any money. The margins were handled by Philip Morris (PMI) and therefore monopolised the entire market demand, meaning one way financial traffic. The nicotine market, in general, has always been in a choke hold by the entity known as Big Tobacco - the group of the largest international nicotine companies.

 

The nicotine pouch market in the US is highly concentrated with brands like Zyn, VELO, and Rogue obtaining the bulk of sales. Considering the market grew 300% between 2021 - 2024, brands have attacked the monopoly with targeted North American marketing. Across the pond in the UK, and Europe, Zyn and VELO, two of the biggest US brands are seen as entry level pouches. Though the demand for these two brands is high, the acquisition point for these brands are at ground level on first time users. Alternative brands, typically out of Eastern Europe, dominate sales, especially in the UK. As such, demand for variety increases month on month, with more importation of European nicotine pouches travelling to North America.

 

Interestingly, the Big Tobacco’s primary brands like VELO and Zyn have been torn in their own products. The North American versions, which dominate sales, have teetered off in repeat sales due to the EU versions easily being imported. Perhaps the biggest achilles heel for the brands is the differentiation of their own products segmented to market. Flavors available in the EU are not domestically available in North America, and the same in strengths. As such, fans of these brands seek to import, which can incur both fees and a waiting time. Therein lies significant opportunity for wholesalers importing nicotine pouches in bulk for resale in domestic markets.

 

Why Wholesale Nicotine Pouches from Europe are in Demand

 

Traditional cigarettes have fallen in sales over the years, especially within the health conscious Gen Z demographic. The potential health risks of smoking have shifted the world’s consideration of nicotine consumption in combustible forms. The early versions of electronic cigarettes evolved into vapes in the mid 2010’s, and the uptake was immense. Electronic cigarettes mimicked smoking traditional cigarettes. It was unprecedented by most in the industry that so many people wanted as far away from traditional cigarettes as possible. Vaping became an international hit, with so much of the planet choosing to vape over both electronic cigarettes and traditional smoking.

Vaping became a victim of its own success in the United States through time, with EVALI becoming the first recorded vape related sickness. Couple EVALI with the extreme popularity of vapes in minors, vaping has become more scrutinised than ever. Nicotine pouches became a viable alternative source of nicotine consumption with many quitting vapes for them. While nicotine pouches are somewhat of an unknown quantity the market has been exploding year on year. The price, availability, and discreetness of them has been part of the reason for market success. Pouches have systematically gone about stealing market share from both vapes and products to quit smoking.

 

There prices for nicotine pouches vary considerably, based on where they are sourced, the strengths, and sometimes the flavors. More and more brands are sprouting into a fast moving market that demand is outstripping supply in some countries. In North America, the monopoly ran by major players like Zyn and VELO has forced a demand of EU nicotine pouches. As Europe has been the proverbial home of nicotine pouches and snus, products are generally known to be more potent and refined. Because the prices are generally cheaper in Europe, North America benefits from huge markups in wholesale of pouches with successful importation.

 

How Wholesale Works

 

The nicotine pouch market, although maturing, is still in its infancy. The continued growth of nicotine pouches is expected to maintain its hockey stick trajectory until at least 2030. Therein lies opportunity for financial benefit for those able to establish successful supplier routes. Understanding the infrastructure from formation to end user is important to understand where you can fit into the system.

 

The Manufacturer

Manufacturers focus on what they are good at, creating fantastic nicotine pouches. Manufacturers are generally inexperienced in dealing with end sales and so offset this responsibility to third parties. They seldom deal with wholesalers directly and so instruct distributors to manage domestic sales in any one country. At the time of writing, the markets are growing so quickly that the sole focus of manufacturers is to satisfy global demand. This is a challenge in itself, as the nicotine pouch market is yet to stabilise. Most of the biggest brands consistently miss distributor quotas, sometimes forcing price elevations in some markets. Outside of big tobacco, the independent manufacturers are growing with the markets, and so struggle to sustain demand. As such, the main focus is on core markets like the UK, that has become a central hub for nicotine pouches. From the UK, North America benefits from over 100 brands in wholesale directly.

The Distributor

Distributors are key in managing the flow of nicotine pouches domestically, and sometimes internationally. As the market is so new, for most markets it is regulative grey area. Distribution for pouches is given to markets like the UK that have regulative freedom to import. The distributors focus on growing brands through the supply chain combining sales to retailers and wholesalers oftentimes. Distribution exclusivity pertains to a distributor that manages the process exclusively in any one country, or sometimes a collection of countries.

The Wholesaler

The wholesaler is person, or entity, that enables sales to retailers. Sometimes the wholesaler can obtain products directly from the manufacturer. But, the wholesaler is typically the person, or entity, that buys stock in huge quantities. The wholesaler typically makes healthy margins on products as they sell large quantities sideways to other wholesalers, or directly into retail. Also, selling direct to consumer maximises the wholesaler profits.

The Retailer

The retailers could be a network of convenience stores, or e-commerce websites. The retailer sells the product at the RRP, which is typically around $6 USD, or $12 CAD. The retailer tends to have a variety of different products from many brands. The turnover of stock for retailers is fast, and therefore they are able to buy more frequently than further up the supply chain.

Buying Wholesale in The US

 

The US has emerged as one of the fastest moving markets in the world for nicotine pouches. For years, US customers have ordered pouches from abroad e-commerce websites. The demand for stronger pouches and EU brands has grown month on month. There are significant differences between EU and US nicotine pouches. The flavors are more robust, and the strengths are explosively stronger. Many smokers, and vapers, have failed to transition to nicotine pouches by using domestic brands. As such, there is considerable demand for stronger and more rich pouches.

 

Importation of EU brands in bulk can be tricky. Successful importation requires knowledge from the distributor on a state by state level. Imperfect customs forms ends up with packages being returned to the sender, frustrating for both seller and buyer. We have refined our knowledge of the US market having dispatched bulk nicotine pouches across the country for years. Successful importation means the importer is able to benefit from more margins than selling domestic brands. The supply chain is smooth provided you have a communicative sender that is able to navigate the regulations in your state.

 

Pricing is dependent on brands. Some brands have a higher ticket price than others typically decided at manufacturer level. The distributor that sells the product on is bound by the wishes of the manufacturer in order to maintain exclusivity. Usually the pricing is directly based on the manufacturer/distributor relationship.

 

Buying Wholesale in Canada

 

Canada has seen huge changes throughout the years in the way in which nicotine pouches are obtained. There are laws that mean Canadians are able to import nicotine pouches up to 4mg. Canada is one of the biggest markets for buying wholesale nicotine pouches. At 4mg, the nicotine level will not satisfy those that currently vape, or smoke traditional cigarettes. E-commerce stores abroad have shipped multiple personal parcels to Canadian customers. But, the delay in obtaining them has opened a significant gap for those that can successfully import. From wholesaler to retailer, the Canadian market is growing in need for people to fill these gaps. The end user is more demanding than ever in Canada as domestic sourced brands are unable to fulfil personal needs.

 


Huge Margins
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Best Brands for Reselling in North America

 

There are literally scores of brands available in Europe, and this number grows almost monthly. Despite the explosion, there are some brands that have been consistently performing in North American markets. As a reseller, the most important thing is to understand the performing brands and those that will retain sales month on month.

VELO Wholesale 

VELO is an US brand, but the EU VELO is sought most frequently. Many of the VELO flavors and strengths available in the EU are not available in North America. Why British American Tobacco, VELO manufacturers, have decided against inclusion of such products is unknown. Regardless, this fact has caused a huge void for the end user, often referring to EU VELO as Exotic VELO.

Zyn Wholesale

Zyn is one of the biggest brands in the world, particularly in North America. Outside of North America the brand has different strengths and flavors available that can only be obtained through importation to Canada & The US. Available at The Snus King with guaranteed delivery and within 5 days with the best possible prices.

Profit calculator

Select a brand; choose your buyer type. Values show in US dollars based on the current exchange rate.

Fixed at two hundred forty cans per box

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Total monthly profit based on typical customers (6 boxes a month)
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Frequently Asked Questions

Can I buy wholesale nicotine pouches without a license?

Yes, currently there are no legal requirements in the US or Canada to import nicotine pouches for resell. 

What is the minimum order size?

We sell nicotine pouches in a box of 240, one box is the minimum amount to order for wholesale pricing.

Do you ship to convenience stores and vape shops?

Indeed, we ship to anyone that is in need of more than 240 units. We require a name and contact details that you should provide to successfully clear customs.

How fast is shipping to Canada?

Most of our packages arrive with our customers inside of 5 days provided there are no national holidays, which can impact slightly with delays.

Can I mix brands in my wholesale order?

Yes, provided you meet the 240 units, we are able to mix and match boxes for you. We do require that you order in multiples of 10.

What payment methods do you accept?

We invoice our customers and funds move personal to business, or business to business.

Are products authentic?

Absolutely. All of our products come direct from the manufacturer, or through the exclusive distributor and can be checked at the manufacturer for verification with the barcodes.


Reach Out Today!

If you want to join our database of customers enjoying profits in one of the world's fastest growing products, drop us a line.

Contact Us