Snus Australia

Welcome to The Snus King! Check out our range of premium quality snus and nicotine pouches, especially for our Australian market, with fast delivery and the freshest drops.

Pablo Gold

CUBA Black

VELO

Killa

Iceberg

CUBA Ninja

Glitch

Fast Day Delivery

We understand the importance of providing our customers with fast delivery service across all locations in Australia. The explosion of nicotine pouches and snus among more people than ever before demands slicker ordering platforms. We are one of the most robust websites that understands the importance of snus. Please be assured that we do our utmost to ensure an early delivery as possible to ensure your satisfaction. The products arrive with us, are warehoused, and then prepared for delivery at your request. Our dedication to flooring as many products as possible for you is reflected in our speedy delivery service.

Range of Snus Brands

We know our brands of snus! Our team have decades of collective experience in procuring (and using) the best snus pouches on the planet. Snus King is a culmination of that knowledge into one singular platform that champions classy snus from around the world. The market has progressed from a limited number of brands available for ordering from Europe to an ecosystem of domestic retail. As such, you can expect to find the most prominent brands like Killa, Iceberg, VELO, and Pablo consistently stocked online. Our procurement of exclusive products is part of the reason our customers check the website for new releases and detailed articles.

Trusted By Our Users

The community of snus users is diverse, comprising a wide range of individuals who use snus. The community initially grew out of the background of snus in football, which had a domino effect, spreading from grassroots to professional levels. Since the plethora of products can be matched in velocity by the adoption of the products by others. We have been tightly woven into the fabric of snus since our early stages and the social collaboration with The Snus King himself. We serve as an informative coalition for snus and nicotine pouches, supporting our tens of thousands of customers who have trusted us over the years. Check us out on our socials, and reviews, and know your ordering snus online is safe with us!

Welcome to The Snus King: Shop Australia Snus That Kicks

At The Snus King, we have curated some of the most popular nicotine pouches, the modern-day alternative to traditional Swedish snus. Our procured list reflects our dedication to supplying top brands, with first-hand knowledge of proven products.

Shop Now

S h o p N o w

Mix & Match

20 mg

POWER

Full Charge

Low As £3.85

Mix & Match

20 mg

POWER

Blue Lights

Low As £3.85

Mix & Match

20 mg

POWER

Ice City

Low As £3.85

Mix & Match

25 mg

Kurwa

Strawberry Gum

Mix & Match

25 mg

Kurwa

Mango Raspberry

Mix & Match

50 mg

Kurwa

Tropical Cocktail

Mix & Match

50 mg

Kurwa

Coffee Banana

Mix & Match

50 mg

Kurwa

Strawberry Cake

Mix & Match

50 mg

Kurwa

Apple Bubblegum

Mix & Match

50 mg

Kurwa

Energy Cola

Mix & Match

50 mg

Kurwa

Brutal Fruity Gum

Mix & Match

50 mg

Kurwa

Energy Bubblegum

Mix & Match

50 mg

Kurwa

Mango Milk

Mix & Match

50 mg

Kurwa

Brutal Strawberry

Mix & Match

25 mg

Kurwa

Blackcurrant Grape

Mix & Match

50 mg

Kurwa

Black Fruit Mint

Mix & Match

50 mg

Kurwa

Brutal Blueberry

Mix & Match

50 mg

Kurwa

Brutal Energy Drink

Mix & Match

50 mg

Kurwa

Cactus Apple

Mix & Match

50 mg

Kurwa

Pink Rose Lemonade

Mix & Match

25 mg

Kurwa

Raspberry Strawberry

Mix & Match

25 mg

Kurwa

Frost Ice

Mix & Match

50 mg

Pablo

Blueberry Cranberry Cherry

Low As £3.85

Mix & Match

50 mg

Pablo

Blueberry Peach Ice

Low As £3.85

Buy VELO Australia

Everyone knows about VELO and the popularity keeps increasing. Check out the latest stock of VELO pouches here.

Shop VELO

S h o p V E L O

Mix & Match

17 mg

VELO

Wintry Watermelon

Low As £4.20

Mix & Match

10 mg

VELO

Crispy Peppermint

Low As £4.20

Mix & Match

14 mg

VELO

Mango Flame

Low As £4.20

Mix & Match

14 mg

VELO

Ruby Berry

Low As £4.20

Example product title

£19.99 GBP

Size

Color

Moccasin
Khaki
Darkseagreen
Tan
Peru

Quantity

Shop Snus Wisely: Snus King Guide

The snus market has exploded in Australia, and much of the customer base is made up by those looking for an alternative to vapes, or traditional cigarettes. The colloquial name snus actually refers to the variant of pouches legally known as nicotine pouches. Nicotine pouches are still called snus by the majority, particularly in Europe. The key difference between the two is that traditional Swedish snus contains tobacco, whereas nicotine pouches do not. Nicotine pouches contain synthetic nicotine, water, plant-based fillers, and flavouring. As such, Australians can benefit from a cleaner, more flavourful pouch than the traditional snus that is illegal in most countries.

What is Snus & Why Aussies Cannot Stop Talking About It

Snus has been around for a long time, contrary to popular belief. What many would be surprised to learn about is the variety of different types of snus available. Traditional snus is of Swedish origin and contains tobacco. However, in the mid 2010s the original product spawned a new development in the form of nicotine pouches. These nicotine pouches forgo the usage of tobacco in place of synthetic nicotine, or tobacco leaf nicotine extract. Therefore, these modern-day snus have become one of the fastest-selling nicotine products on the planet. Australia became a hotspot for snus sales during the early 2020s, with the TGA allowing importation of nicotine pouches, or modern-day snus.

Australians use the term snus to describe nicotine pouches, much like the rest of the world. The mass adoption of the term snus caused some confusion as to exact version of snus people use. The majority of Australia use nicotine pouches, the legal, and cleaner version of snus due to the omission of tobacco. It is crucial that Australians choose to order from reputable websites outside Australia, ensuring they order the nicotine pouch version, rather than tobacco.

The key difference between the two versions of snus is the omission of tobacco in nicotine pouches.

Quick Snus History Lesson

The origins of traditional snus stem back to Sweden. These pouches were developed locally at first, traditionally on farms and in households. Swedes would air dry tobacco, and then go through a process of heating and cooling, before pouching the final product. These pouches are then placed between the gum and upper lip, with the tobacco moistening and dispersing nicotine through the buccal mucosa (mouth lining). Progression and development allowed for synthetic nicotine, or tobacco-leaf extracted nicotine, to be used to recreate snus in its nicotine pouch form. Since, there has been an explosion in the snus market, with more countries able to benefit from the development process. Australia has been at the forefront of demand of nicotine pouches, especially those that seek to use a cleaner form of nicotine to smoking cigarettes.

Snus vs Nicotine Pouches in Australia

Like most other countries, the colloquial term for nicotine pouches is snus. For new users it can be confusing on first research as there are very few resources explaining the differentiation between snus and nicotine pouches. Traditional snus, however, is few and far between these days as most online retailers opt for selling modern-day snus. That being said, Australians shouldn’t risk importing tobacco-based pouches as they are illegal to obtain in Australia. At The Snus King we only sell the legal variant of snus, containing no tobacco. When searching for snus, if you see the word white portion, or original portion, these are tobacco-based pouches. If you would like to check out more you can check out our full buying guide

Is Snus Legal in Australia

Australia has rules governing the importation of nicotine pouches into the country. Traditional snus, tobacco-based, is illegal for importation as it falls under the scope of tobacco laws. But, the nicotine pouch variant (tobacco-free) is legal for personal importation. That being said, many people who have ordered snus through various sites have had a frustrating time navigating the customs regulations.

The TGA allows for nicotine pouches to be imported for personal use. The importation rules state that a valid prescription should be held from a registered prescriber from within Australia. The prescription for nicotine pouches should be specific to the importer. This means the prescription should be tailored to the quantity and strength a user needs for their purpose. A maximum three-month supply is allowed per importation, and the prescription will be valid for 12 months. Oftentimes, this process is completed online, taking into account the users questionnaire as guidelines for fair usage of nicotine.

There is a distinct difference between tobacco-based snus, and modern-day snus. Nicotine pouches typically deliver nicotine in a more balanced way. Since tobacco is organic, its compounds can be affected by factors such as storage and weather conditions. The TGA has chosen to allow nicotine pouches into the country, but consumers often try to import tobacco-based pouches. This is true, especially of current smokers. The assumption that tobacco-based pouches will be a smoother transition from smoking than modern-day snus, is incorrect. Outside of the familiar flavour from tobacco, nicotine pouches have a softer and more balanced nicotine hit. As such, the milligram strength is more likely to be accurate than in the tobacco-based counterpart product.

Australians have to buy snus from overseas retailers, as selling it in Australia is illegal. Still, there are several black-market products, typically from China, being sold under the shelf. Conversations with our customers highlight the lack of quality in both nicotine strength and pouch composition. Manufacturers have even cloned some brands and are being sold as authentic goods in Australia. This problem is not geographically specific, as it has been occurring across the globe. But in a country where the only way to buy snus is through personal importation, consideration should be given to the authenticity of the purchase.

Buy Nicotine Pouches in Australia through the Personal Importation Scheme

Australia has made buying snus available for personal importation through the scheme known as 'Personal Importation Scheme'. This scheme has been updated to include nicotine pouches as a source of nicotine for current users.

The importation scheme requires buying snus for import to Australia to be supported by a prescription from an authorised prescriber of nicotine products. A registered prescriber then will look at your application for personal importation on it's own merit, understand your nicotine needs, and prescribe you a script. If you buy snus through the importation scheme, you can to order snus online in the form of nicotine pouches for 12 months. After this time, you would need to apply for a new prescription to continue ordering.

Buy Nicotine Pouches in Australia without a Prescription

While there is option to order snus online by obtaining a valid prescription, many people order without a prescription. As such, ordering without a valid prescription runs the risk of customs destroying your package, or returning to sender. Australia allowed pouches to be ordered under Therapeutic Goods Administration ruling in 2021. It is, however, surprising how many Australians are yet to understand the rules and regulations around the products.

Many websites allow for shipping to Australia but it is the customer responsibility to hold a valid prescription for successful customs clearance. Therefore, once the products have entered Australia, it is the customer responsibility, unless the products are returned to the original sender. Some packages are intercepted by customs, or held by the TGA for long periods of time.

The situation is seen as a bit of a grey area for many customers, and business owners shipping out of Europe. Regardless, the demand of snus in Australia continues to grow.

Shop by Strength

One of the most common areas of mistakes for new users is not fully understanding what strengths actually mean. MG is the gauge of nicotine strength, and MG/G is the strength of synthetic nicotine used. Therefore, the overall strength could be 66mg, but the pouch strength may be 43mg - the pouch strength is dependent on the quantity of nicotine used in the specific pouch. That may sound like a lot to read, and it may be more confusing than helpful, so let's break it down a bit further.

Typical Beginner Strengths

If you are using nicotine for the first time, having never used it before, you should be cautious as to the strength you use. The likelihood is that you will experience some lightheadedness, perhaps nausea, if you choose a strength that is too strong for your tolerance. The exception to the rule is if you are a current or ex-smoker, and your body is somewhat adjusted to using nicotine.

Most new snus users will find the sweet spot somewhere between 3mg and 10mg of nicotine. Above that level, the nicotine hit (depending on brand) could be overbearing for some users, making the experience unpleasant.

Mid-Level Strengths

This is where most normal people will find a snus that suits them best. In the category between 10mg and 25mg, is where most brands have a product too. The mid-level strength users are inundated with different products available for them. As much as there is a wealth of different brands at mid-level, there are also typically more flavours too. Smokers and those that vape may find themselves erring on the higher echelons of the mid-level strengths. But more frequent users, and those with a little snus experience will be somewhere in between.

Strong Snus Pouches

Times have changed since nicotine pouches were first introduced to the market. Back then, many brands flexed their proverbial strength muscles by introducing extreme strengths to entice users. Since things have balanced out, strong snus could be calibrated to sit somewhere between 25mg and 50mg. These pouches are an infrequent delicacy for regular users, and a play thing for some people that like a powerful hit. Most users at this strength level tend to buy strong pouches as a night time, or weekend snus.

Extreme Strengths

The days of 150mg have all but died out now as the market has balanced and realised common sense. However, you will find the strongest snus in this strength level which typically are classed as anything above 50mg. There are still some brands that have sneakily managed to produce 100mg pouches out of Europe, and they do, from time to time, enter other markets. But, most markets have begun to reject the use of extreme strength snus, much to our delight. Despite a demand for them, there is no reason to include these ridiculous strengths of nicotine into your every day usage.

Shop by Flavours

Vapes changed the game when it came to nicotine and flavour. In some respects, snus and nicotine pouches have progressed the concept of flavoured nicotine. The flavour intensities far surpass what is available in vapes and have become one of the primary reasons many people transition. It is a double-edged sword, however, that flavour concoctions also entice the younger generation. Many brands have been selective with the types of flavour releases, being sensitive to the tastes of a younger generation. Some have not, which has raised a few eyebrows among some authorities and the media.

Candy Flavours

Candy can be nostalgic for some users, especially flavours like Gummy Bears by Iceberg. Paradoxically, candy flavours are part of the frowns directed at the snus industry, as many see the inclusion of such flavours aimed at younger people. Regardless of standpoint, the candy flavours are among the fastest-selling snus pouches in some brands. Typically, these flavours are punchy and add a familiar taste for users. Although it can be difficult to replicate some of our favourite sweets, manufacturers have tried admirably.

Candy Snus

Drinks Flavours

Some of the drinks' flavour representations are incredible. The 77 Cola & Vanilla, or Lemonade by Killa, are two fantastic examples of accuracy and richness. Drinks flavoured snus sell well, but not all are accurate representations. As a company, we have found some disappointment among customers with some flavours. The drinks' flavours can be excellent, but you should exercise caution, especially with new brands. Sometimes the acidity on the pouches can overwhelm the senses, leading to a confusing taste on the palate. But when they get it right, they get it right, and these pouches stand as a classic for some users buying snus online.

Drinks Snus

Fruit Flavours

Without a shadow of a doubt, the fruit flavours are one of the most popular snus on any online store. Manufacturers have perfected the art of creating good fruit-flavoured snus, and CUBA Black Cherry is among the best of them. Most users of the CUBA Black Cherry have even managed to overcome the fearsome level of 66mg nicotine to enjoy the snus in all of its splendour. Glitch Kiwi is another up-and-coming snus that has sold well and maintained positive feedback. All the brands compete for fruit popularity, with many duplicating flavors and challenging one another. Some flavours are nuanced in presentation, and some are punchy and deep in flavour. Personal preference is a key factor in choosing the right fruit snus that resonates with you.

Fruit Snus

Mint Flavours

Mint flavours are super important to the snus and nicotine pouch ecosystem. Virtually every successful brand has brokered success through the inclusion of a great mint flavour. Mint flavours like the Killa Cold Mint, and Pablo Ice Cold are seen as staples in the portfolio of NGP Empire (Killa and Pablo manufacturers). Most brands leverage the success of their mint flavours to segway into further products. The mint flavours are highly sought, and carry the expectation of consumers to be perfect. Without a successful mint flavour, brands can struggle to be successful in the snus market.

Mint Snus

Notable Mentions

We have mentioned the important staple flavours in the snus market, but many other flavours entice many users. Coffee is a significant addition to the market, enhancing the familiarity of snus users. While many have struggled to create a good coffee pouch, they are improving. Fruit and Mint flavours are also highly successful. The mint flavours tend to have a faster nicotine uptake time, which, when infused with fruit, balances the nicotine hit and adds endearing flavour. You will find a significant number of variations from chilli infusions to custards, with brands vying for penetration into niche demographics.

Shop by Brand

There are several brands to consider when purchasing snus online. Naturally, some brands have risen to the top in many markets. Social media plays a significant role in a brand's success, and many have invested tens of thousands of dollars to promote their products. In our view, the promotional activity does not necessarily represent quality. Some understated brands have produced some incredible snus products that have resonated with audiences through word of mouth. Here are some of the brands you should consider if you are a first-time user or want to buy snus brands online.

VELO Nicotine Pouches

VELO has a huge marketing budget globally. If you have searched for VELO on Google or social media, you would have come across it. Many of our customers choose to buy VELO online because the prices are much lower than buying in-store. As a brand, VELO offers a product line ranging from 6mg to 17mg, which is ideal for new and infrequent users. Flavours such as Wintry Watermelon and Crispy Peppermint are among the most popular flavours VELO produces. The VELO products offer a distinct level of comfort in the pouch, which many users appreciate. The comfortable pouches have been a hit in most markets. One of the disconcerting factors with the brand is the global disparities in flavours.

View Velo

Pablo Snus

Pablo is produced in tandem with Killa by the manufacturers, NGP Empire. Pablo Snus was initially released with the Ice Cold, which is seen as a classic nicotine pouch by pouch users. The subsequent release of the Exclusive Line, with flavours such as Blue Raspberry and Cherry Cola, was an instant hit. While Pablo has been largely successful in most markets, a stigma remains in the Ice Cold. Pablo launched at a time of the highly successful series Narcos, and NGP Empire leveraged that popularity. How the manufacturers executed on the marketing plan, by branding the Ice Cold with Pablo Escobar, guns, knives, and drugs, raised eyebrows. Inevitably, the brand has been popular with younger users, due to the connotation, arguably. NGP has gone some way to reprieve with releases of the Exclusive and Gold Line.

View Pablo

CUBA Snus

CUBA offers three distinct product lines: White, Ninja, and Black. The Ninja was released in two forms: 30mg and the infamous 150mg. The 150mg snus became extremely popular because of users on social media. To some extent, CUBA's discontinuation of the 150mg became detrimental to the brand's continued success in 2024. While sales stabilized with regular users of the three lines, the 150mg pouches proved to be a notable acquisition tool in a crowded market. Regardless, CUBA Black is extremely popular as one of the hardest-hitting and strongest nicotine pouches out there. We feel that Cold Dry is the strongest pouch in the world, with many of our team rushing to the toilet after a load! But it is in flavours like the understated White Peach and Ninja Bubblegum that CUBA shows the incredible accuracy of flavour.

View CUBA

Iceberg Snus

Iceberg was a brand on a trajectory to be one of the most successful nicotine pouches in the world. A rebrand in 2024 became a huge mistake for Iceberg, a brand that had forged it’s success in the extreme strength category. As Iceberg moved, it capped the pouches at 50mg across the board, momentum was lost both on the retail shelf and online. Iceberg had always utilised edgy branding and colours on the cans, which worked well. The rebrand uniformed the Iceberg cans, which was a mistake. Later, Iceberg manufacturers moved the branding back to the original cans with vibrant colours and graffiti style fonts. Unfortunately, the momentum has not favoured Iceberg, and although sales are consistent, the trajectory has changed. Regardless, the products still pack a punch, offer decent flavours, and adventurous strengths for many.

View Iceberg

Notable Mentions

There are new brands almost monthly in 2025. The snus nicotine pouch market shifts between trending flavours, brands, and products. Killa has been one of the most popular independent brands, closely followed by the incredibly accurate flavours from 77 nicotine pouches. 77 is one of the brands that have grown by word of mouth, with flavours such as Watermelon Ice and Apple Mint being extremely popular. The 77 brand is seen as one of the pinnacles of flavour accuracy, and the brands infusion products are incredible. Zyn is another brand that has created a world-class following. The United States monopoly Zyn enjoyed for many years has come under threat from other huge brands like VELO. But how the likes of Zyn fare globally remains to be seen.

Choose Moist or Dry

Different brands typically have their own signature compositions. Some brands even diversify their own product range between moist and dry pouches. This can be largely dependent on flavour, which is seen many times over in the Killa range. The dry pouches typically seem to hit a little harder in nicotine than the moist pouches. Of course, one's physiology can play a role in the nicotine uptake time, but it is generally accepted that dry pouches hit harder. The moist pouches usually have a more intense flavour, which many love. In the lighter strengths some people find these pouches to have a better flavour. There are arguments that the lighter strengths are focussed more on the flavour for the user. Brands have confirmed nothing to attest to this, but in our conversations with users we have heard this many times.